Marketing Cloud Consultant

Company: Cervello Inc
Location: Boston
Posted on: April 20, 2025

Job Description:

Marketing Cloud Consultant PositionWe are looking for someone passionate about Martech to join our team. Qualified applicants are skilled technologists with a breadth of marketing operations experience and a proclivity for innovative solutions that solve business problems. The ideal candidate has a strong understanding of marketing business processes and the ability to translate complex business requirements into technical and system specifications.The job responsibilities are as follows:

• Work both as a team member and, at times, independently to deliver Marketing Cloud solutions to clients
• Leverage internal team of Salesforce architects, admins and developers to solution and deliver projects
• Set up and implement Salesforce Marketing Cloud (including Sender Authentication Package)
• Research and recommend solutions to marketing-related business issues
• Provide technical knowledge around the design and build-out of various campaigns
• Design, build & test solutions to execute both tactical and strategic email campaigns
• Create dashboards and prepare analytic reports for technical and non-technical audiences
• Document business requirements, technical requirements and test scripts
• Read and understand a Salesforce Marketing Cloud blueprint; as well as, write a blueprint
• Build and maintain strong relationships with various cross-functional stakeholders
• Experience with Salesforce Sales Cloud and Marketing Cloud integrated environmentsThe following skills are essential for success in this role:
• 3-5 years' experience with marketing technology
• 1-3 years' experience with Salesforce Marketing Cloud / ExactTarget
• Hands-on experience with implementing, testing and understanding best practices for Journey Builder, Contact Builder, Content Builder, Email Studio, Web Studio and Analytics Builder
• Working knowledge of AMPscript, HTML and CSS skills
• Proficient in SQL queries
• Strong understanding of data, data architecture and data analysis
• Advanced reporting skills, including experience outside of Salesforce Marketing Cloud
• Effective verbal and written communication skills and relationship management skills
• Strong problem-solving, multi-tasking, and organizational skills
• Ability to lead workshops, define requirements and conduct training sessions to grow adoption
• Strong understanding of Marketing business processes and ability to translate complex business requirements into technical and system specifications
• Experience with Salesforce.com platform, including: Sales Cloud, Service Cloud, Community Cloud, etc.The following skills/certifications are preferred, but not required:
• Hands-on experience with implementing, testing and understanding best practices utilizing Audience Builder, Mobile Studio, Social Studio, Advertising Studio and Personalization Builder
• Experience setting up custom preference centers
• An understanding of Javascript and SSJS
• Prior experience with other B2C or B2B Marketing Automation platforms
• Experience with Marketing Cloud Connect
• Certified Salesforce Administrator
• Certified Salesforce Marketing Cloud Email Specialist
• Certified Salesforce Marketing Cloud Consultant
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Keywords: Cervello Inc, Weymouth , Marketing Cloud Consultant, Advertising , Boston, Massachusetts