Sr. Digital Product Manager

Company: New Balance
Location: Boston
Posted on: April 10, 2025

Job Description:

Who We Are:Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.JOB SUMMARY:New Balance is currently seeking a Senior Digital Product Manager to lead our post-purchase experience team. You will be a player/coach managing a team of capable product owners. The key components of the post-purchase team include customer loyalty, customer support tools, order management, returns, my account, and feedback collection.MAJOR ACCOUNTABILITIES:

• Manage, mentor and guide a team of 3-4 product owners.
• As a hands-on contributor, you will need to demonstrate best practices in product management to inspire your team and set the standard for excellence.
• Manage the strategic relationship with technical vendors that power our platform.
• Develop and maintain a strong compelling product vision, aligned with business goals, market trends, and customer needs.
• Drive the product strategy by making data-driven decisions and listening closely to user feedback.
• Lead the creation of the product roadmap and ensure that it evolves with changing market conditions and evolving customer demands.
• Champion a customer-centric approach in every aspect of product development by emphasizing user needs, pain points, and journey optimization.
• Build empathy with users by gathering qualitative and quantitative insights and by constantly iterating on their needs.
• Design and define product requirements that reflect the customer desires, while ensuring that features meet functional expectations.
• Facilitate strong teamwork between engineering, IT, Data Science, Marketing, and Legal.
• Create a culture of accountability within the product group by fostering clear objectives and measurable results.
• Drive the day-to-day execution to ensure the timely delivery of product features.
• Balance long-term vision with short-term tactical execution in a fast-paced environment.
• Establish and monitor key product success metrics, ensuring that product efforts are aligned with measurable business outcomes.
• Communicate and assess outcomes through clear reports ensuring transparency and driving cross-functional learning.REQUIREMENTS FOR SUCCESS:
  • Proven experience in product in a tech-driven or product-focused company, ideally 7+ years of experience in product management.
  • Experience with retail technologies - order management, CRM, shipping logistics, returns, communication tools, and analytics.
  • A natural decision-maker who inspires the confidence of those they work with. Has the ability to present their case with confidence.
  • Excellent product judgment: You have an in-depth understanding of what makes a user experience good or bad, and strong intuition for what people want to do.
  • Appreciation for detail: You easily recognize aesthetic and functional details and can make pragmatic decisions about what details are important.
  • Strategic insight: You understand the industry in depth and can use your knowledge to predict the behavior of key players.
  • Must possess strong understanding of Agile (SAFe) principles and methodologies.
  • Leadership: Others naturally look to you for guidance. You understand group dynamics and can organize chaotic situations.
  • Terrific communication skills: You've got a high signal-to-noise ratio. You're persuasive and sensitive to nuance.
  • Creativity: You love to solve problems large and small.
  • Writing ability: You could write final text for UI strings, marketing copy, one pager or press releases. Your writing is pithy, clear, and in command of tone.
  • Bachelor's degree in business or technical field. MBA is a plus.
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Keywords: New Balance, Weymouth , Sr. Digital Product Manager, Executive , Boston, Massachusetts